Privacy Policy

 Last updated: 2025-03-13

This privacy policy sets out and explains how ALAUSHU collects, uses, shares and protects personal data, and the privacy rights and choices it offers, concerning ALAUSHU online shop activities, services and products (collectively the "Services"). 

DEFINITION OF TERMS

A responsible Person refers to a natural or legal person authorized by the Company under a service or other contract to process the personal data of its customers.

Company - UAB "Innovation strategy" (developing the brand "Alaushu"), registered office 306146417, Kudirkos Naumiesčio g. 2, Kybartai, LT-70414, e-mail: hello@alaushu.com.

Personal Data shall mean any information relating to a natural person, i.e. a data subject, whose identity is known or can be established, directly or indirectly, by reference to data such as a personal identification number, one or more physical, physiological, psychological, economic, cultural or social characteristics specific to the person.

Recipient of the data refers to legal or natural person to whom the personal data are provided.

Processing refers to any operation performed on personal data, such as collection, recording, accumulation, storage, classification, grouping, aggregation, alteration (including addition or rectification), communication, disclosure, use, logical and/or arithmetical operations, retrieval, dissemination, erasure, or any other operation or set of operations.

Processor refers to a legal or natural person (other than an employee of the controller) authorized by the controller to process personal data. The processor and/or the procedure for appointing the processor may be laid down in laws or regulations of the company.

Data controller refers to a legal or natural person who, alone or jointly with others, determines the purposes and means of processing personal data. Where the purposes of processing are established by law or regulation, the controller and/or the procedure for appointing the controller may be specified in that law or regulation of the company.

Consent refers to the voluntary indication of the data subject's will to have his or her personal data processed for a purpose known to him or her. Consent to the processing of sensitive personal data must be given clearly, in writing, in equivalent form or in any other form which unambiguously demonstrates the data subject's wishes.

Direct Marketing refers to any activity intended to offer goods or services to persons by post, email, telephone or any other direct means and/or to seek their opinion on the goods or services offered.

Automatic Data Collection is data collection activities carried out wholly or partly by automatic means.

Third-party refers to a legal or natural person other than the data subject, the controller, the processor and persons directly authorized by the controller or the processor to process data.

Other terms used in this document shall have the same meanings as defined in the Law on Personal Data Protection of the Republic of Lithuania and other legal acts regulating the processing of personal data. 

PERSONAL DATA COLLECTED

Innovation strategy UAB, our service providers and business partners may collect information about you, your computer or mobile device and your interaction with our e-shop and services. This may include:

  • Device data: information about your device's operating system, IP address, browser type and geographic location.
  • Online activity data: pages viewed, time spent on the site, browsing paths, and engagement with email campaigns.

The information collected by the company is information that you provide to us and may include the following personal data:

  • Contact information: your name, email address, postal address and telephone number.
  • Account details: the username and password used to create your account.
  • Communication: your interaction with us, including any questions or feedback you provide.
  • Order and Purchase History: information about your orders and payment for goods.
  • Payment Details: all the details that are provided to process a payment. They are processed through payment providers such as Stripe, Paysera, and Paypal. The company does not store payment card numbers.
  • Marketing Data: your choices to receive marketing communications and your engagement with them.

We collect this information using cookies and other similar technologies. For more information, please see our Cookie Policy.

PRINCIPLES FOR THE PROCESSING OF PERSONAL DATA OF OUR CUSTOMERS replace with PRINCIPLES FOR PROCESSING OUR CUSTOMERS' PERSONAL DATA

We follow these principles when processing customer personal data:

  • We process customer personal data for the purposes set out in these Terms and Conditions, accurately, fairly, and lawfully, in accordance with the requirements of the law.
  • Customer personal data is processed in such a way that it remains accurate at all times and is kept up-to-date as and when it changes.
  • We process the personal data of our customers only to the extent necessary to achieve the purposes for which the personal data is processed.
  • Customer personal data shall be kept in a form that permits the identification of data subjects for no longer than is necessary for the purposes for which the data was collected and processed.

HOW WE USE PERSONAL DATA

We only use personal data to provide our services and to improve user experience:

  • To analyze and improve our Services and our business, including the creation of anonymized data. Anonymized data refers to information that has been processed to remove any personally identifiable details, ensuring that individuals cannot be identified or linked to the data. This type of data is used for statistical and analytical purposes without compromising privacy.
  • To understand your needs to improve your experience using our Services.
  • To solve problems, test new services and equipment, conduct research (surveys, feedback gathering, etc.), and to protect our Services from fraudulent or malicious activity.
  • Communicating with you about our Services, service updates, security notices, and information related to our e-shop and products.
  • Processing payments and completing the purchase of goods.

For marketing purposes:

  • To send you marketing communications about our products, activities and promotions. You have the right to opt out of these communications.

For interest-based advertising:

  • By displaying advertisements and promotions tailored to your interests to provide you with relevant information. 

To meet legal obligations:

  • Responding to lawful requests or inquiries from public, and governmental authorities.

WITH WHOM WE SHARE PERSONAL DATA

We share personal data with:

  • Within Innovation strategy UAB  corporate groups, but only to the extent necessary for the provision of our services and within the scope of this privacy policy.
  • Service providers: companies that help us manage and provide the Services (e.g., e-commerce platform, postal services, banks, payment intermediaries such as Stripe, Paysera, Paypal).
  • Third Parties: for marketing, advertising and other lawful purposes (Facebook, Instagram, Tik Tok)
  • Professional advisors: lawyers, auditors, financial experts and other consultants related to the business whose services can be provided according to the Company's needs.
  • Authorities: law enforcement and government authorities, if required.
  • In the case of business transactions: in the case of mergers, acquisitions or similar business transactions.

Whenever you voluntarily provide personal data before or during the use of our services, this data may be accessed, collected, and used by our service providers and third parties to deliver services. The third parties that process your data are required to comply with the GDPR. You can find more information about their data processing practices in their privacy policies, which are available on their websites, or by contacting them directly.

PRIVACY RIGHTS AND CHOICES

You have various rights concerning your personal data, including:

  • The right to review, correct and update your account details.
  • The right to opt-out of marketing communications as described in our Privacy Policy.
  • The right to request access to, rectification, erasure or restriction of processing of your personal data.
  • The right to restrict the transfer of your personal data to third parties, including data sharing for targeted advertising.
  • The right to object to the processing of certain optional personal data. The objection may be expressed by not filling in certain requested data.

If you wish to exercise these rights or have any questions about the processing of your personal data, please contact us at hello@alaushu.com. We may ask you to confirm your identity to protect the security of your data.

SAFETY

  • We have implemented various technical, organizational and physical security measures to protect your personal data against unauthorized access, use, disclosure, alteration or destruction. 
  • Only persons involved in the provision of the services may have access to your personal data to provide them to you.
  • The Company takes measures to prevent accidental or unlawful destruction, alteration, disclosure and other unauthorized processing of personal data by ensuring the security of documents and data entrusted to it.
  • The Company shall take immediate measures to prevent the unlawful processing of personal data in the event of a personal data breach.
  • Despite the company's efforts to ensure a high level of data security, we cannot guarantee absolute protection against all possible threats, as no security measures are completely immune from breaches.

INTERNATIONAL DATA TRANSFER

Your personal data may be transferred to other countries, including countries outside the European Economic Area (EEA). We ensure that such international transfers are subject to appropriate safeguards, including standard contractual clauses or other lawful bases, as provided for in applicable data protection legislation, to ensure that your data is protected in accordance with the GDPR.

STORAGE OF PERSONAL DATA

Personal data shall be kept only for as long as necessary for the purposes and in accordance with the law. Once the purpose has been achieved, the data shall be erased, unless the law requires them to be kept for a certain period of time. After the expiry of this period, the data shall be erased irretrievably.

USE OF COOKIES

By visiting www.alaushu.com, you consent to the use of cookies. Cookies are small text files that are stored in your browser and allow us to recognize you as a previous visitor to the website, to remember your browsing history and to tailor content to your needs. Cookies also help to ensure the smooth running of the website, collect statistics on the number of visitors, frequency and duration of browsing, which allows us to improve the functionality of the website.

Cookies do not identify specific individuals, but are more related to the use of your computer. You can refuse the use of cookies by selecting the appropriate settings in your browser, but in this case, some of the functions of the website may no longer function fully. Cookies are also used to improve your browsing experience by remembering your settings (such as your login details) and providing personalized content and advertisements.

Deleting or disabling cookies

You can disable cookies in your browser settings. Please note that disabling some cookies may impair the performance of the website or restrict services. We collect cookies (with your permission) when you use the following browsers:

  • Safari
  • Firefox
  • Chrome
  • Internet Explorer

CHANGES TO THE PRIVACY POLICY

We reserve the right to change this privacy policy at any time. If changes are made, we will notify you by updating the date of this policy and, if necessary, by other means.

HOW TO CONTACT US

If you have any questions or requests regarding this Privacy Policy, please contact us at the following address:

Innovation Strategy Ltd - ALAUSHU 

Kudirkos Naumiesčio g. 2, Kybartai, Lithuania

E-mail: hello@alaushu.com